Email still delivers the highest ROI of any digital marketing channel — but only when done with intent and respect for your audience's inbox.
The average professional receives 120+ emails a day. To stand out:
- Lead with value in the subject line, not cleverness.
- Keep emails under 200 words whenever possible.
- One ask per email — not three.
- Segment your list by role and interest level.
- Test send times: Tuesday and Thursday mornings consistently outperform other slots.
Track open rate, click-through rate, and unsubscribes — in that order.
